The recent discovery of King Richard III’s grave captured the world’s imagination. On the 22nd of March 2015, Richard’s mortal remains were brought into Leicester Cathedral where he lay in response for three days until being reinterred in the Cathedral on 26th March. For all this splendour to be made possible, over £2.5 million of funds needed to be raised.
Work Design has provided Leicester Cathedral with key marketing literature for many years now. So, seeing as we had ‘history’ with Leicester Cathedral (and the King as our offices are located just a few meters away from where the Car Park King was found), Work Design was assigned the important task of developing all the stand out promotional materials required for the Cathedral to reach this crucial fundraising target.
Working closely with both the Cathedral and a specialist fundraiser, we came up with a professional brand identity intended to appeal to a specific target audience. From this we were able to design everything you would need to deliver a fruitful fundraising campaign, from information packs to event invitations, fundraising dinner menu cards to certificates of thanks. Each and every item was carefully crafted using clean and simple design to ensure key messages could be quickly and easily communicated to the reader.
The campaign was a massive success. The Cathedral was able to meet its Fundraising target and successfully held a burial ceremony befitting for an anointed King of England.
To be able to be involved and contribute to such a momentous occasion was a great honour for us at Work Design. We are proud to be able to leave just a small footnote in the history of one of Leicester’s and England’s biggest historical events.
“They just deliver every time”
Claire Recordon Marketing & Development Officer, Leicester Cathedral