With every one in five of all local bus services being run by FirstGroup, spotting a First Bus while out and about is not a difficult thing to do.
However, driven by a vision to create a better contemporary traveller experience, FirstGroup wanted to update their image. Impressed by our “Local Livery” designs for the 2012 London Olympic shuttle buses, FirstGroup approached us to provide them with some current and exciting livery designs of their own.
Working closely with transport design specialist Jones Garrard Move, we successfully rebranded our first, First Bus! We produced a friendly, welcoming and reassuring new look that reflected customer feedback, helped instil pride in employees and fully engaged stakeholders. As well as representing the First Bus brand, the new livery design also enabled local features to be added to offer a more customer-friendly feel.
FirstGroup were so delighted with the design and service they received from Work Design, they have chosen to work with us again and again. Since our first livery in 2012, we have rebranded many more FirstGroup buses, in over 7 different service categories.
“Work Design followed the brief well, kept me informed at every opportunity and showed innovative design.”
Anna Sigurdsson Marketing Assistant, First Bus